Peko World - Peko-chan - Fujiya Sofubi Collection - Milky The Conveni - Sofubi Figure - Color (Fujiya, Medicom Toy, The Conveni)Peko-chan

Fujiya, Medicom Toy, and The Conveni collaborated to produce this Peko-chan sofubi figure as part of the Fujiya Sofubi Collection under the Milky The Conveni label. Standing approximately 215mm tall, this Color version represents the iconic mascot character from Fujiya's Peko World branding. Peko-chan has served as the mascot for Japanese confectionery company Fujiya since the 1950s, becoming one of the most recognizable corporate characters in Japan. The figure was released on January 24, 2020, through Fujiya's net shop Family Town and other retail channels, with a retail price of 15,000 yen. The release was accompanied by a matching Be@rbrick set from Medicom Toy at the same price point, and both Black and Color versions were made available simultaneously. This sofubi figure represents a crossover between Medicom Toy's designer toy expertise and Fujiya's beloved mascot character, distributed through The Conveni's retail network. The Color version features Peko-chan in her traditional color scheme, making it a distinctive piece for both sofubi collectors and fans of Japanese character culture.