Kid's Press - Sanrio Characters - Light-Up Figure (Sanrio)Sanrio

This light-up figure keychain is produced by Sanrio as part of their Kid's Press merchandise line. It features beloved Sanrio characters in a blind box format, with six different exclusive designs to collect. Each figure comes ready to use right out of the box with batteries included, illuminating as a glowing star accent. Sanrio is one of the most recognized kawaii character brands in the world, home to iconic characters like Hello Kitty, Cinnamoroll, and many others. The Kid's Press line has produced a variety of Sanrio-themed merchandise, including titles such as Let's Roll, Cinnamoroll and Welcome to Sucre Town, expanding the charm of these characters across different media and product formats. Each keychain comes attached with a bright heart clip designed for easy fastening to backpacks, purses, or keys. As an officially licensed Sanrio product, the figure offers collectors and fans a portable way to carry a piece of their favorite characters wherever they go.