Hello Kitty - kidrobot x Sanrio - Birthday Queen, Red (Kidrobot)Hello Kitty · Kidrobot

Kidrobot and Sanrio collaborate on the Hello Kitty Birthday Queen figure in red, a prepainted collectible standing approximately 203 mm tall. This figure reimagines Hello Kitty in a festive birthday-themed design as part of the Kidrobot x Sanrio partnership. Hello Kitty, created by Sanrio in 1974, is one of the most recognizable characters in global pop culture. The character, a cheerful white kitten with a red bow, has appeared across an enormous range of merchandise, media, and fashion collaborations over the decades. The Birthday Queen version presents a celebratory interpretation of the character, fitting into Kidrobot's tradition of stylized designer vinyl interpretations of classic Sanrio characters. This figure was released in January 2023 as a limited and exclusive item in the United States. As a Kidrobot production, it reflects the brand's approach to blending street art aesthetics with established character properties, creating collectibles that appeal to both Sanrio enthusiasts and designer toy collectors.