Hello Kitty - Empress of the Underworld (Kidrobot)Hello Kitty · Kidrobot

Kidrobot presents Hello Kitty as the Empress of the Underworld, a limited edition designer vinyl figure standing approximately 152mm (6 inches) tall. Created in collaboration with renowned pop artist Frank Kozik, this 2011 release reimagines Sanrio's iconic character in a dark, subversive aesthetic that blends cute with macabre. Hello Kitty, created by Sanrio in 1974, is one of the most recognizable characters in global pop culture, traditionally associated with sweetness, friendship, and innocence. Kidrobot's Empress of the Underworld figure subverts this image entirely, transforming the beloved cat into a commanding, gothic figure with an underworld aesthetic. Frank Kozik, known for his distinctive style blending underground comix culture with designer toy artistry, brings his signature dark humor to this unique interpretation. This limited edition vinyl figure has become a sought-after collector's item since its 2011 release. The figure is boxed and features the original licensed Kidrobot production, with aftermarket prices reflecting its rarity and status as a notable piece in the designer vinyl art toy movement.