Gudetama - kidrobot x Sanrio - Bacon Wrapped (Kidrobot)Gudetama · Kidrobot

Kidrobot collaborates with Sanrio on this Bacon Wrapped figure of Gudetama, the lazy egg character that has become one of Sanrio's most popular modern creations. The figure stands approximately 76mm tall. Gudetama is a perpetually unmotivated, lethargic egg yolk who first appeared in 2013 as part of Sanrio's Tsuji Lab project. The character embodies a relatable sense of apathy and exhaustion, often seen lying around, refusing to move, and expressing a desire to simply not exist. Despite — or perhaps because of — this gloomy disposition, Gudetama has resonated deeply with audiences, spawning anime shorts, merchandise lines, and a dedicated global fanbase. The character frequently appears wrapped in or interacting with various breakfast foods, making the bacon-wrapped concept a natural fit. Kidrobot, known for their designer vinyl figures and pop culture collectibles, brings Gudetama to life in this playful food-themed variant that captures the character's signature slacker aesthetic.