Bilibili - 22 Niang - Ganbei ver. (Bilibili Goods)22 Niang · Bilibili Goods

Bilibili Goods presents 22 Niang from the Bilibili brand in a Ganbei version figure, standing approximately 150mm tall and crafted from ABS and PVC materials. 22 Niang is one of the mascot characters representing Bilibili, a major Chinese video sharing and streaming platform. Alongside her counterpart 33 Niang, the two characters are collectively known as the 2233 mascots and serve as the platform's recognizable brand icons. They have been featured in various merchandise collaborations, including an End of Year Festival 2020 Exclusive Ver. figure produced in partnership with Good Smile Arts Shanghai, highlighting the characters' significance within the Bilibili community and their appeal as collectible figures. The Ganbei version presents 22 Niang in a specific themed outfit, with the term referencing a Chinese drinking toast, suggesting a celebratory or festive motif. This figure represents the growing intersection of platform branding and figure collecting culture in the Chinese market.